"Time of day matters when it comes to assessing color."
The Theater of Light
Light in a room changes many times throughout the day. From the natural light of early dawn to the artificial light of nightfall, the interplay of light and color is a crucial component when it comes to choosing your perfect paint colors.
As seen here, bright midday sun will wash out most pale hues (top); that same hue will be flattered by softer, indirect illumination (lower left), while artificial light will add a warm glow to the wall color (lower right).
Test. Observe. Repeat.
Experimenting and observation is key.
To make sure you choose your color with confidence, tap into pint-size color samples. With these handy samples, you can paint a board – foam core will do nicely – and move it around to different parts of a room. Monitor how the paint color changes at different times of the day so there are no surprises once you’ve applied your paint color choice.