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B&B's PRODUCTS: ONLY THE BEST with Benjamin Moore. Enough said

Updated: May 3, 2018

Who They Are

When it comes to premium paints and stains for your home, Benjamin Moore has set the standard for excellence. Benjamin Moore manufactures their own resins and proprietary Gennex® colorants, which deliver superior performance and application properties in every product. Paired with their incomparable selection of authentic colors, their products are formulated to help you achieve beautiful, lasting results every time you paint.

Their Vision

Benjamin Moore remains committed to the vision of it's founder, Benjamin Moore, when he started his paint company in 1883: producing the highest-quality paints and finishes in the industry, and delivering them directly to their customers through their nationwide network of knowledgeable, customer-friendly, independent retail locations.


More than 100 chemists, chemical engineers, technicians and support staff work tirelessly to ensure Benjamin Moore's formulations are best-in-class.

Discover the science behind Benjamin Moore quality.

At Benjamin Moore, we believe in doing things the right way. And that’s why we set out to make our paint the best it can be.

It wasn’t easy. Over ten years ago, we revamped our entire paint-making process -- with new color machines, new formulas, and new colorants. The result? Our exclusive Gennex® Color Technology that delivers gorgeous hues and unsurpassed durability to ensure the Benjamin Moore color you love lasts for years and years. It’s the "why" behind Benjamin Moore’s renowned quality.

Gennex: The Science of Stronger

Most common paint colorants require the addition of certain chemicals so that they can mix easily into any number of paints.

Benjamin Moore realized that if they made their own colorants, designed specifically for their paints, they could remove unnecessary chemicals that weaken paint. What Ben Moore ended up with is a formula that’s better, stronger and simpler.

“You can’t simply ‘match’ Benjamin Moore paint color in another brand. Gennex is the reason.” — HARRIETTE MARTINS SENIOR BRAND MANAGER

Truly One-of-its-Kind Color

Gennex® waterborne colorants give their paints vibrant hues that last for years.

Ben Moore's color consistency is the precise result of Benjamin Moore paint and Benjamin Moore Gennex colorant, together. This particular pairing is what makes Benjamin Moore products impossible to replicate.

So if you’ve spent days, weeks or even months choosing a Benjamin Moore color, it’s critical to buy it from an authorized Benjamin Moore dealer, so what you see—and love—in the Benjamin Moore store, is what you get at home.

Ultra Durable, Remarkably Fade Resistant

Benjamin Moore paint engineered with Gennex Color Technology resists color fading indoors–and stands up to harsh weather conditions outdoors. This means the Benjamin Moore color you love stays truer over time, so you only repaint when you want to, not out of necessity.

And while other manufacturers’ paints may be less durable with darker colors, thanks to Gennex, you get both premium color and proven longevity across the entire color spectrum.

Environmentally Responsible

When Ben Moore launched Gennex, they were the first company in the U.S. to introduce a zero-VOC (Volatile Organic Compounds) waterborne tinting system. But the difference is that their zero-VOC paints are able to remain zero-VOC even after being tinted with Gennex colorants. The same can’t be said of paint manufacturers who use generic, one-size-fits-all colorant.

Gennex is a testament to Benjamin Moore’s dedication to meet or exceed the most stringent environmental standards. With over 3,500 colors, you can pick the exact color you need, and know you’ve been environmentally responsible with each and every one of them.

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