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  • Writer's pictureB&B

Benjamin Moore: Pioneering Technology

We are committed to developing the most innovative best performing coatings…

Better Paint

How is paint made? The better the resins and colorants, the better the paint. Benjamin Moore manufactures their own resins—the binders that make the film and finish of a paint. Ben Moore also creates their own colorants, the pigments that give paint its unique color and hiding characteristics.

Ben Moore then takes these proprietary ingredients and custom formulate them to optimize their performance in each of their products.


Every product is designed to perform—crafted to serve a specific role and deliver specific benefits. It’s the not-so-secret secret behind our extraordinary application properties, durability, and longevity.

Give your front door a dose of fresh color to perk up a home’s exterior and extend a gracious welcome.

Refreshing your door with a glossy new coat of paint is a quick way to make a lasting first impression. Benjamin Moore’s Aura® Grand Entrance® line, specially formulated for front doors, is available in any color. See More.....

Aura® Grand Entrance®

Aura Grand Entrance brings rich, vivid color and exceptional durability to your doors and trim. Inspired by fine European door and trim enamel, Aura Grand Entrance cures to a lustrous finish that lends your home a look of elegance and luxury. Specially formulated to retain color integrity and gloss, this enamel is easy to apply, has excellent hide and is available in unlimited colors

— Tint Bases: Benjamin Moore® Gennex® bases 1X, 2X, 3X, 4X

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